Mystery Cookie Banner

What are cookie banners and what is their significance for affiliate marketing?
We answer these and many other questions about cookies for you here.


'Thinking "outside the box"
has become even more relevant
in the past year!'

This is how Johannes describes his insights from a year full of challenges in an interview.


Subdomain tracking at program level

A server-side first-party cookie solution that comes
with no additional programming effort on the part of advertisers

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Team reinforcement from Iran

Skilled Immigration Act

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Customer Acquisition Study

Reactivation is not necessarily more efficient!
Dominik Rinkens & Prof. Dr. Christian Pescher, Universität Erlangen-Nürnberg

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Our Products Efficiency & Effectiveness

Our mission is to offer you a perfectly fitting solution for a private network. Whether ‚fast and uncomplicated‘ or ‚self-contained and completely individual‘ with our products NETWORK, INSTANCE and FLEXIBLE we provide the ideal basis for your customized affiliate network. We are also happy to make comprehensive adaptations to your personal requirements – from data management to payment processing. We are always at your disposal with an experienced contact person.

We offer all of our network products as Software-as-a-Service (SaaS). So you can concentrate on your business while we take care of the ongoing operation of the system.

Your success is our success! We look forward to working together!

Just answer the following questions:

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You want to get started quickly and easily? Then NETWORK is perfect for you! State-of-the-art technology and highly available infrastructure at attractive prices and without long contract periods. You have a personal contact person at your disposal and you don‘t have to worry about tracking or payment. Perfect for anyone new to performance marketing, but also for established brands who want to keep costs down.

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Are you looking for an individual private network solution with your own URL? You like your platform with your own branding and your own terms & conditions when working with your partners? With INSTANCE you have the opportunity to determine everything by yourself - but at the same time you benefit from all efficiency advantages through the continuous technical development of the product. New, customized features or tools can be integrated at any time and a personal contact person takes care of all your needs regarding your own private network.

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You are looking for a maximum of adaptability and an individual, dedicated system? Our stand-alone network solution FLEXIBLE offers you all the liberty you need. We create the technical infrastructure, everything else is up to you. Unlike our other platforms, with FLEXIBLE you also benefit from the advantages of your own server - especially relevant if you work in an extraordinarily sensitive industry with regard to data protection. A personal contact person and attractive prices with complete flexibility is significant for our highly individual performance marketing solution.

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About us Who we are

lead alliance was founded in 2008 and acts as a technical service provider for performance-based online marketing.

With our technology we are able to create flexible solutions that go far beyond classic private networks. In direct contact with our customers, we set up networks that fully meet the individual requirements of our customers. We develop new features, support entire networks or manage individual partner programs – each of our customers decides individually how they want to use our technology and which of our services they want to take advantage of.

In addition to our network technology, we also offer other tools such as REMOTE, a free software that provides an overview of data from various partner programs (more infomation at

Our technologies for increasing sales and winning new customers are used by many well-known companies in a wide variety of industries. We currently serve over 100 satisfied customers such as Vodafone, Telefónica, Verivox, Lidl and many more.

In the category "Best Network & Tracking" lead alliance won the 3rd place in May 2018! A 32-headed jury consisting of publishers from a wide variety of industries took the following criteria into account during the voting process: Customer support, technical innovation/problem solving and partnership-based cooperation.


Would you like us to provide you regularly with information about new features, particularly attractive programs or news about lead alliance? Then subscribe for our Newsletter!

Would you like to know more about us and our products? In our brochure (PDF) you will find detailed information.


You are a journalist or editor and would like to receive regular information from us? We would be pleased to add you to our press distribution list! Just write a short email to:

How to reach us Directions and Contact

lead alliance GmbH
Karlstraße 9
90403 Nürnberg

Phone : +49 (911) 4775480

Just fill in the following fields to write us an e-mail or to arrange a telephone meeting